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Animal Jam is a massive multiplayer online role-playing kid-friendly game developed and published by WildWorks on September 9, 2010 in association with the National Geographic Society.

Gameplay

You play as an animal (starter choices are rabbit, panda, koala, monkey, penguin, tiger and wolf) that you can modify by changing its colours, dressing them up, etc. The game is set in a peaceful-looking land known as Jamaa, which has lots of lore surrounding it. You can explore Jamaa, play games, make friends and go on adventures.

Plot

Some heron bird named 'Mira' disappeared into nothingness for some unexplained reason. Oh, and the animal shamans are battling these one-eyed, six-tentacled creatures called 'phantoms.' Nobody knows what they want.

Why It Sucks Now

1. The newspaper articles lack any sort of context.
2. It cares little about the non-English servers. The languages are badly translated as if they were used by Google Translate.
3. The default colours for the animals and the colour schemes of some places are awfully rendered. The general colour scheme of the game is unhappy and dreary, and the brighter colours still manage to look depressing.
4. Similar to Roblox, it's a scheme for parents to feel that it's worth investing in for their children.
5. The moderators are useless and practically non-existent. They do nothing to solve things like bullying and scamming, both of which are prevalent in the game. They are also shamelessly playing favourites with popular users, as they will only listen to them for ideas. This lead to normal users requesting popular users to send ideas to the moderators.
   • The report system is also quite the joke itself. It barely works unless you get about 30 people to report. But have fun doing that because it will take a few weeks and the reported player, if banned, can easily make a new account.
6. Pretty much every mini-game in Animal Jam is a cheap knockoff of a much better game, with almost no fun or difficulty whatsoever (for example, Swoopy Eagle is a ripoff of Flappy Bird). The only exception to this is Spot On, which is somewhat original, but also a boring game with a crappy concept. This makes the game an asset thief as they directly copy the controls used from the games they're ripping off.
7. The mobile games suck. They are unoriginal knockoffs of much better mobile games that are also available on the App Store.
8. Animal Jam HQ sends advertisements that promote its products in your mailbox pretty much every day, and it's impossible to disable them. Last year, it had also redesigned the weekly newspaper to make room for more advertisements. Ironically, it claims to be 'advertising-free'. The advertisements themselves are all boldfaced lies. Adding to this, in a update, Animal Jam Play Wild added a system where it rewards you with items if you watch advertisements. You're able to disable that reward system on the Parent Dashboard though.
9. The adventures are extremely repetitive and boring. A good chunk of them are also very easy and not as difficult as they're made out to be. There are also some plot holes in them, which brings us to our next point...
10. The 'storyline' of Animal Jam is stupid and lazy. It has changed at least ten times because it can't keep consistency, which can lead to plot holes in both the lore and the adventures. Also, the way that they keep adding 'backstory' without any planning, indication, or proper context just goes to show how lazy Animal Jam HQ is with this.
11. Speaking of the story, it seems that the game actually supports discrimination. Multiple shorts show animals bullying Phantoms minding their own business. No wonder why they're the villains! The ads do not help either, as they have the same concept.
12. The 'safe chat' option is complete buffoonery, as you can say words like 'Undertale', 'Sans', 'Bendy' (basically any word involving a popular PC game from this era), but you can't say words like 'Dingo'. That is the ironic part. You can't talk about Dingos, which are animals, on an animal-oriented game. The 'free chat' option is restricted to only players who are paying for membership unless the players had a membership and got free chat before.
    • The chat system is also so strict that you are restricted from saying minor words that aren't even inappropriate such as 'dumb', 'phone', 'website', 'electronic', or even 'what the hey'.
13. Various double standards, some of which add to the mountains of evidence that Animal Jam plays favourites with its more well-known players. In one instance, a user didn't get his art accepted to make into a poster for his den (even though it was appropriate and looked well), but a popular player just drew a scribble and it got accepted. How ironic is that?!
14. The community is mostly toxic, (not as bad as the hatedom though). The toxic parts of the community make the Sonic the Hedgehog fanbase look sane.
15. A lot of the more popular Animal Jam players (most of which are YouTubers) have behaved badly, and yet they are still allowed to represent Animal Jam and earn money.
    • Aparri: A 16-year-old who has hacked people, scammed people, deceived people, exploited the game for rare items, violated the rules of the game multiple times, and sold items for real money on a livestream. He is also rude, as he once threw away a piece of fan art that a young fan drew for him on another livestream. He has also been shown to be racist on a livestream once. Thankfully, he quit YouTube and the game for good on December 3, 2018, and has since given ownership of his account to his girlfriend.
    • Twinkle0122: Deleted another popular Animal Jam YouTuber's channel (Julian2, but later on, he got it back), emotionally manipulated his girlfriend (LilacPetal) and uses her Fetal Alcohol Syndrome (which has not been proven) as a shield from criticism and negativity.
    • Skorm (now Skrmm after his old account got deleted): Made fun of a sexual assault victim, sent porn to children, sold items for real money, and framed Aparri for something he didn't do. He is basically a pedophile (similar to MrObvious in Roblox). After AJHQ banned him, he briefly switched to Minecraft before returning back to the game as Skrmm.
16. There are many hackers in the game. Also, if the hackers hack every single item in your Inventory, it may cause you to quit the game. Whenever a player (somehow) gets banned, they create a new account and still continue to do so.
17. There are a lot of scammers crawling around on Animal Jam. Some people do scam others because it takes ages to get things like a black long spiked collar in The Forgotten Desert and they don't want to do The Forgotten Desert or don't have enough time to, for an example. However, it is still no excuse to scam people.
18. Many items are rare. They can cause you stress and you might even have to do The Forgotten Desert and/or keep trading for 2, 3, or even 4 YEARS, JUST TO GET A LIGHT PINK HEADDRESS.
    • A user on Animal Jam Wikia (LightningBluetooth) justified that 'items are rare to make the game fun'. Trading isn't the only 'fun' in Animal Jam.
19. The uncannily annoying amount of players who spam the meme 'oof!' Similar to how Roblox players always say 'noob'.
    • Even though 'oof!' is a popular Roblox meme on the internet, you will never know how bad it is until you enter Animal Jam.
20. Even the role-players can get on your nerves. There are two examples below:
    • If you pretend to be someone mean in the role-play (for example the school bully), they think you did it to hurt them and report you.
    • If you go to a specific role-play (for example school or summer camp) and there are dorms, you will just find everyone in the dorms talking about drama. It's called a school role-play! Go role-play in the classroom or library instead! Well, OK, dorms are meant for like after-school or stuff BUT NOT FOR THE ENTIRE ROLE-PLAY!
21. The customer service is terrible. If you get scammed, they will send an automatic robot message asking for stuff (such as your username, the username of the scammer, what the items you lost are gone, and what time it happened). They don't even help solve the problem for scamming. It also is hard to get AJHQ to answer the phone.
22. The game is now so badly optimized that it lags extremely easily even with a few players on the map!

Redeeming Quality

1. Non-members are actually treated fairly. Compare non-members here to non-members in Club Penguin Island. Non-members can own many clothing, many den items, can wear rare items (such as spikes), and recently got the right to do all land and ocean adventures.

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